Press & brand
Everything about Plaza Radar for press and partners.
Facts, ready-to-use texts, logos and our brand guidelines. Everything may be used for reporting on Plaza Radar and for partner communication.
Press contact
Agnieszka Paul
Owner, Agnieszka Paul Online Marketing
presse@plaza-radar.deWe answer press enquiries as quickly as possible, usually within one working day.
Plaza Radar at a glance
- Product
- Amazon ranking and visibility monitoring (software as a service)
- Operator
- Agnieszka Paul Online Marketing, Rödermark (Germany)
- Owner
- Agnieszka Paul
- Launch
- 2026
- Marketplaces
- amazon.de, amazon.com, amazon.fr, amazon.co.uk
- Languages
- German, English, French, Spanish, Italian
- Target groups
- Amazon sellers, brand owners and agencies
- Hosting
- Germany
- Website
- plaza-radar.de
Texts for your article
Short description
Plaza Radar is software for Amazon sellers, brand owners and agencies. It checks daily where products rank on Amazon for their most important search terms, rates the quality of product listings and warns by e-mail when rankings slip. Plaza Radar is operated by Agnieszka Paul Online Marketing, based in Rödermark, Germany.
Long description
Plaza Radar is software for Amazon sellers, brand owners and agencies. It checks daily where products rank on Amazon for their most important search terms, rates the quality of product listings and warns by e-mail when rankings slip. Plaza Radar is operated by Agnieszka Paul Online Marketing, based in Rödermark, Germany. Whether a product is found on Amazon is decided in search: the top positions get most of the clicks. Plaza Radar makes this visibility measurable. Sellers see the history of their keyword positions, a visibility index per product and concrete tips for improving their listings, and are alerted by e-mail when a ranking drops. Agencies manage several clients in one account. Plaza Radar supports the marketplaces amazon.de, amazon.com, amazon.fr and amazon.co.uk, is available in five languages and is hosted in Germany.
Features at a glance
What Plaza Radar does today. You may use these texts for your article.
Rankings and visibility
- Automatic keyword tracking
- Plaza Radar checks every day where products rank organically on Amazon for their most important search terms, so nobody has to search by hand.
- Visibility index
- One value from 0 to 100 % shows how visible a product is across all its keywords, weighted by importance, and whether optimisations are working.
- Ranking history and CSV export
- Charts over 30, 90 and 365 days show trends and the effect of changes; the raw data can be exported as CSV for own reports.
- Ranking alerts by e-mail
- An e-mail reports when a product enters or drops out of the top 10, jumps by ten places or more, or disappears from the search results. Depending on the plan weekly, daily or immediately.
- Buy-Box monitoring
- An add-on checks every day who holds the Buy-Box of a product and reports by e-mail when it is lost, won back, gone or goes to another seller.
Listing quality
- Listing analysis
- Checks any ASIN against eleven criteria: title, bullet points, images, description, A+ content, brand, Prime, reviews, specifications, availability and variants, with an overall score and concrete suggestions for improvement.
- Analysis history and comparison
- Analyses are saved per product; two analyses side by side show whether a change to the listing has helped.
For agencies and teams
- All clients in one account
- Agencies manage any number of clients, each with its own plan at an agency discount and with evaluations kept separate per client.
- Client logins
- Agencies can invite their clients so that they see their own rankings themselves.
- Teams with roles
- Colleagues get their own login, as a member with editing rights or as a viewer with read-only access.
Getting started and framework
- Free entry
- A free ASIN check on the homepage without registration, a revenue calculator for lost visibility and a free plan with product analyses.
- Add-ons instead of changing plans
- Extra keyword slots and analyses can be booked once or monthly, without switching to a larger plan.
- Data protection and languages
- Hosted in Germany, data processing agreement concluded directly in the account, available in five languages for amazon.de, amazon.com, amazon.fr and amazon.co.uk.
Brand guidelines
Name
Write Plaza Radar as two words, each with a capital letter.
- Plaza Radar
- PlazaRadar
- Plaza-Radar
- plaza radar
Using the logo
- Clear space: leave at least half the height of the radar icon free on every side.
- Minimum size: radar icon at least 24 px high on screen, 8 mm in print.
- Use the logo for light or dark backgrounds to match the surface; on photos or coloured areas the white or black version.
- Do not distort, recolour, rotate or add shadows or other effects, and do not set the name in another font.
Colours
Ink 950
#0B0F14 · RGB 11, 15, 20
Background
Ink 900
#12171F · RGB 18, 23, 31
Surfaces and cards
Ink 50
#F5F7FA · RGB 245, 247, 250
Headings and text on dark
Signal 500
#2FE6B4 · RGB 47, 230, 180
Brand accent, buttons, logo
Signal 600
#20C79C · RGB 32, 199, 156
Brand accent on light backgrounds
Alert 500
#FF8A3D · RGB 255, 138, 61
Warnings and highlights
Typography
Plus Jakarta Sans
Headlines and body text, weights 400 to 800. The wordmark uses weight 600.
JetBrains Mono
Numbers, rankings and data.
Both fonts are free to use under the SIL Open Font License and available from Google Fonts.
Tone of voice
Plaza Radar speaks to its customers informally, factually and precisely. We name concrete numbers instead of superlatives and only promise what the product does.
Need more material?
Screenshots, interviews or background information: just write to us.
Write to the press team