Frequently asked questions

Plaza Radar is web software for Amazon sellers, brands and agencies. It automatically tracks where your products (ASIN) rank for your keywords in Amazon’s organic search, shows the history, rates your listings and emails you about important ranking changes.

For businesses selling on Amazon: sellers, brand owners and agencies managing their clients’ products. Plaza Radar only contracts with businesses, not with consumers.

Currently amazon.de, amazon.com, amazon.fr and amazon.co.uk. You choose the marketplace per product, so you can track the same ASIN on several marketplaces.

No. Plaza Radar works with publicly visible Amazon data. You only enter the ASIN, the marketplace and your keywords; we never need your Amazon login.

No. Plaza Radar is an independent service by Agnieszka Paul Online Marketing. Ranking and product data come from Amazon and are retrieved through third-party data interfaces.

You add a product with its ASIN and marketplace and enter the keywords it should be found for. Plaza Radar automatically checks the Amazon search for them, stores the organic position (sponsored ads don’t count) and shows the history as a chart. How often it checks is listed per plan on the pricing page.

Amazon personalises search results by location, time, device and your own shopping behaviour. Plaza Radar checks neutrally without a customer account and shows the state at the time of the check. For trends, this consistent view is more meaningful than a single search of your own.

Plaza Radar emails you when a keyword enters or drops out of the top 10, is no longer found or found again, or moves by at least 10 positions. No change, no email.

Depending on your plan you get the summary weekly, daily or right after each check. Every user can turn the emails off in their profile. The free plan has no alerts.

You enter an ASIN and Plaza Radar rates the Amazon listing, for example title, images, bullet points, reviews and availability. Even the free plan shows which areas are weak; paid plans add concrete suggestions for improvement. How many analyses per month you get depends on the plan.

The visibility index combines all tracked keywords of a product or account into one value from 0 to 100 %: 100 % would mean every keyword ranks first. Top positions weigh more because they get most of the clicks. This shows you at a glance whether your optimisations work.

Yes. You can download the ranking history at any time as a CSV file with date, ASIN, marketplace, keyword and position, for example for Excel or your own reports.

Yes, with the "Buy-Box products" add-on. Plaza Radar then checks once a day who holds the Buy Box on your selected products and at what price, and emails you when you lose it, win it back, when it disappears or moves to another seller. So that Plaza Radar recognises your own Buy Box, you enter your Amazon seller ID on the product page. More on the Buy Box & price monitoring page; the price is on the pricing page.

You start for free without payment details, with listing analyses but without keyword tracking. For ranking tracking you choose one of the paid plans; all plans and prices are on the pricing page. Prices are net plus VAT.

A keyword slot is one combination of a product and a keyword. Tracking one product with 5 keywords uses 5 slots; two products with the same keyword use 2 slots. How many slots your plan includes is shown on the pricing page; more are available as an add-on.

No, paid plans run monthly. You cancel yourself in your account at any time, effective at the end of the current billing month. After that the free plan applies again and your data is kept.

Yes. A bigger plan applies immediately and the price difference is charged pro rata for the rest of the month. A smaller plan applies from the next billing month. If you then have more keywords than slots, the most recently added keywords pause; nothing is deleted.

Add-ons extend your plan, for example with extra keyword slots or analyses. You book them once until the end of the billing month or recurring with your subscription. Add-ons require a paid plan; the current add-ons are on the pricing page.

Payment runs through Stripe. The sale is made through Link (Stripe) as the merchant: Link charges the amount monthly in advance, issues the invoice showing VAT and emails it to you. You manage payment methods and invoices in your account.

Agencies book an agency account and add their clients to it. Each client gets its own plan with its own keyword slots, 20 % below list price. Everything is billed together through the agency, which is our contract partner.

Yes. When analysing, you first choose the client. The analysis counts towards the quota of their plan and appears in their client view, separate from your other clients.

Yes. Depending on your plan you invite more people to your account by email. As a Manager they can edit products and keywords, as a Viewer they can only read. How many users your plan includes is shown on the pricing page.

As the account owner, in your profile under “Delete Account”. Cancel any running paid plan first. If needed, save your ranking data with the CSV export beforehand, because it is gone after deletion.

Plaza Radar is hosted by STRATO GmbH in Germany. All connections are encrypted, and we back up the database daily in encrypted form. The other service providers we use are listed in the privacy policy.

Yes. If you manage data of team members or agency clients in Plaza Radar, you conclude the DPA under Art. 28 GDPR directly in your account and can print it there at any time.